OUR OFFER
FOR YOUR MARKET SUCCESS
Strategic consulting for sustainable growth, market entry and sales optimization. Tailor-made solutions for international brands and start-ups. Whether start-up or established brand - we develop your strategy for sustainable growth in the German market.
Sales support
Go-to-market consulting
Distribution optimization
Market expertise
Founder & Managing Director
I am your expert for the German food retail sector.
With my many years of experience and a strong network with all relevant retailers such as Edeka, Rewe, Kaufland and Rossmann, Bluevance accompanies foreign brands and up-and-coming start-ups on their way into the German market.
Our approach combines strategic consulting and innovative distribution solutions to position your products sustainably and successfully in the food retail sector.
4,9 / 5 based on 40 ratings
PROCESS
01
Kick-off & definition of objectives
Together, we lay the foundation: in a structured kick-off meeting, we analyze your brand, your previous activities and your goals in the German food retail sector. From this, we derive clear action steps and measurable goals for market entry.
02
Strategy & offer
We develop your individual go-to-market strategy based on your target group, competition and market requirements. This includes a price and calculation structure, an initial commercial offer and a convincing sales argumentation. Perfectly tailored to your category.
03
Language of commerce
We identify suitable retail partners and, depending on your wishes, actively approach them or support you during the preparation phase. Whether it's a pitch appointment, trade fair meeting or listing documents: we ensure that you make a convincing impression and have a real chance of being listed.
04
Support & logistics
After the retail commitment, we work with you to ensure optimal implementation: from the listing process to central warehouse delivery. We support you in setting up the supply chain, monitor the process and ensure that your brand not only gets on the shelves, but stays there.
CASE STUDIES
REFERENCE
National brand development as a hybrid model (consulting & distribution) with listings in 1,500+ stores within one year.
Activities by Bluevance
Results
REFERENCE
Continuous development of distribution in the food retail sector with listings in 750+ stores within one year.
Activities by Bluevance
Results
REFERENCE
At least one national listing in Germany through sales consulting within 6 months.
Activities by Bluevance
Results
WHY WORK WITH US
In the dynamic and highly competitive world of German food retail, the right partner is crucial. Bluevance offers customized solutions for sales, go-to-market strategies, distribution and brand building - especially for foreign brands and start-ups that want to conquer the German market.
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Jahre FMCG-Erfahrung
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Beratungen
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Markteintritte
LET'S TALK
Ready to take the next steps?
FAQ
Who is Bluevance?
Who do we support?
When am I ready to present my brand to retailers and what do I need?
Does Bluevance also provide direct support at the POS?
How does Bluevance help to create a market-compliant pricing and calculation structure?
How can I efficiently reduce my distribution costs in food retailing?
How long does it usually take for a brand to be listed in German food retailers?
How important are listing fees and what costs will I incur when entering the market?
Does Bluevance also advise on legal requirements (e.g. DPG/deposit, Food Information Regulation)?
Can Bluevance coach my sales teams or myself as a founder to perform confidently in retail?
In which areas do we provide support?
Is the German food retail industry complex?
What do food retailers look for in new products/brands?
What does Bluevance's support cost?
How does Bluevance support the development of a scalable sales strategy for Germany?
What is a go-to-market strategy and how does Bluevance set it up?
Does Bluevance help with the selection of the right retail formats (full-range, discount, drugstore)?
How does Bluevance analyze the potential of my brand for the German retail sector?
How can I keep my brand on the market in the long term and not be delisted after a short time?
