The German food retail sector is one of the most complex structures in the industry. Due to the two-tier retail structures and strong competition, a clear strategy for market entry should be developed in order to avoid costly mistakes.

With innovation, a coherent “go to market” strategy and price structure, you can win over retailers. The question that every brand should ask itself is "How do I achieve the required rotation of my products on the shelf once I have successfully mastered the first step, the listing?

We offer very individual support for the brands, which is why we cannot set a flat rate. For more detailed information, an exchange is essential, so please book your free initial consultation!

Every brand, every product and every category has its own sales strategy requirements. Together with you as the brand owner, we contribute our many years of industry experience and build a sales strategy tailored to your products.

A go-to-market strategy shows retailers as well as partners or investors your path to successful and long-term market establishment. This important strategy document should include timelines for brand entry, competitive analyses and, above all, marketing activities. Above all, it should answer the question of how you want to increase the visibility of your brand or product. You must always ask yourself “how or where should the end consumer know my product and become aware of it”.

Thanks to our experience, we can advise you very well on the selection of the right trading formats and justify these recommendations for action using examples and empirical values.

Thanks to our experience and constant exchange with retailers and their responsible buyers, we know the current potential of different product groups and can therefore publicize this to you in the best possible way.